In 2025, my consultancy Jotter elevated Frontify's market position by creating Futures, a content platform that established the DAM provider as a thought leader in brand strategy.

Frontify's content evolution required three fundamental changes in how they engaged with their market:

Community Over Transaction:
Moving from product-focused messaging to genuine industry dialogue, we commissioned 60+ brands, agencies, and thought leaders to create a marketing community about future brand building, not product features.

Platform Thinking:
We connected previously siloed efforts into a unified platform where content, internal campaigns, and client partnerships reinforced one another, creating a multiplier effect that built sustained brand awareness.

Culture x Commerce:
Our approach balanced cultural insights and innovative art direction with commercial analysis, ensuring content resonated emotionally whilst delivering business impact.

The Outcome?

2X Share of Voice
2X Social Following
3.6X LLM Visibility

Futures has evolved into a cornerstone asset, establishing Frontify as the go-to authority for brand foresight.