Consultancy SERVICES

All services

  • Editorial direction

    Thought leadership

    Publishing strategy

    Trend forecasting

    Copy editing and writing

    Interviews and feature writing

    Scriptwriting

    Print and digital production planning

  • Senior leadership

    Departmental management

    Team restructures

    Performance analysis

    Budgeting

    Product scheduling

    Investment preparation

    Commercial partnerships

    Smart working training

    Non-exec board advice

    Editorial recruitment

  • I can teach your business how to prompt and integrate generative AI tools to improve efficiency and creativity. Expertise in:

    Midjourney

    OpenAI / GPT4

    Zapier

    Google Bard

    Notion

    Synthesia

    Kaiber

    Tome

    Figma

  • Creative copy

    Brand positioning

    Product Naming

    Identity

    Tone of voice

    Partnership management

  • Platform ideation

    Website creation

    Creative direction

    Microsite activations

    Product road mapping

    Persona mapping

    UX/UI direction

  • 360 creative marketing strategy

    Social campaign ideation

    Creative activations

    IRL and digital community building

    Tone of voice

    Newsletters

  • Documentaries

    Playlisting

    Podcasts

    Keynote presentations

    Event moderation & hosting

    Format Development

    Programme curation

Content Strategy Development

This service provides insights and strategies to give business leaders a competitive advantage.

It focuses on evolving content propositions to accelerate growth, innovation, and engagement.

The goal is to give your brand the key insights into how to enhance your content channel strategy, improve brand messaging, engage target audiences, use new AI tools to boost production capabilities, and drive measurable results.

  • Objective: Understand the business vision, commercial goals, and current content proposition.

    Activities: Interviews with key stakeholders, review of existing content, and identification of business objectives.

    Output: A summarised understanding of the client's current position and aspirations.

  • Objective: Conduct thorough research to understand the target audience, market trends, competitive landscape, and content gaps.

    Activities: Market research, audience profiling, competitor analysis, and content audits.

    Output: Analysis summary report highlighting key insights and opportunities.

  • Objective: Develop a bespoke content strategy that encompasses creative direction, content types, distribution channels, and KPIs.

    Activities: Defining content pillars, setting performance metrics, and integrating SEO and AI tools where applicable.

    Output: A detailed content strategy document with actionable plans and timelines.

  • Objective: Present the proposed content strategy to key stakeholders and gather feedback for refinement.

    Activities: Creative and strategic recommendations, discussion on proposed approaches, and collaborative brainstorming for improvements.

    Output: A refined content strategy ready for implementation, incorporating stakeholder feedback.

  • Objective: Assistance in the initial stages of content implementation.

    Activities: Providing guidelines for content creation, advising on team structuring, and suggesting tools for content management.

    Output: A set of guidelines and recommendations to kick-start the content strategy implementation.

  • Initial Phase: Stakeholder and team meetings (URL and IRL) to ensure a comprehensive understanding of your needs and objectives.

    Analysis and Strategy Formulation: Regular email updates and collaborative sessions to discuss findings and direction.

    Post-Presentation: Open lines for feedback and adjustments, ensuring the strategy aligns perfectly with your expectations.

    Implementation Guidance: Optional support and advisory sessions to assist with smooth roll-out.

  • Optional Ongoing Support and Optimisation: Offering continued support and periodic reviews of the plan to ensure its effectiveness and to make necessary adjustments based on performance data and market changes.

    Training and Capacity Building: Providing training sessions for team leads on best practices in content creation, management, and analytics to ensure sustainable implementation of the strategy.

Content Production

Standout content is critical for any brand aiming to make a significant impact.

Through years of spearheading content strategies in the B2B and B2C industries, I've honed the art of turning concepts into compelling narratives that not only engage but also convert.

My approach is not about adding to the noise but cutting through it with precision-targeted, strategically crafted content that speaks directly to your audience and builds lasting engagement.

Key Services

  • Content Platform Builds: Create new or refresh existing editorial platforms with experienced editorial direction and access to a global network of contributors.

  • Thought Leadership: Establish your authority with insightful reports and articles that position your brand at the forefront of industry discussions.

  • Trend Reports: Stay ahead of industry shifts with comprehensive trend reports that inform your strategy and keep your content relevant.

  • Creative Direction: Benefit from creative direction and my network to ensure your content is cohesive, brand-aligned, and resonates deeply.

  • Consumer Research: Utilise bespoke research to deeply understand your audience, tailoring your content to meet their needs effectively.

  • Client Pitches: Enhance your pitches with innovative ideas and creative content that clearly communicates your value proposition.

  • Podcasts & Newsletters: Engage your audience with dynamic podcasts and newsletters, keeping them informed, entertained, and connected to your brand.

  • Interviews: Share your brand’s story through captivating interviews that highlight your expertise and insights.

NED Advisory and Management

My leadership at The Future Laboratory, Dazed Media and Synthesia drove transformational increases in followers, sales, ad spend, and subscriptions. I have also managed global content production departments.

As a trusted SLT and C-suite advisor, I deploy strategic foresight, combined with a hands-on approach to content and digital marketing, to help brands and businesses maintain a competitive content advantage in the market.

As a Non-Executive Director, you can leverage my expertise to help your team navigate the complexities of content and operational strategy.